Peso Pluma’s Journey to Fame and Net Worth
Peso Pluma, born Hassan Emilio Kabande Laija, has quickly become a standout star in the Latin music scene. Known for his fresh take on corridos tumbados, a genre that blends traditional Mexican music with modern hip-hop beats, Peso has captured the attention of millions. His career skyrocketed in 2022 with his viral hit “El Belicon,” and he hasn’t looked back since. But it was his collaboration with Eslabon Armado on “Ella Baila Sola” that truly cemented his place in history, marking the first regional Mexican song to break into the Billboard Hot 100’s top 10.
His success didn’t stop there; Peso broke records by surpassing Bad Bunny’s record for the most simultaneous songs on the Billboard Hot Latin Songs chart, a feat that placed him at the forefront of Latin music worldwide.
Peso Pluma’s Growing Fortune
Peso Pluma’s rise has also been financially rewarding, with an estimated net worth of $20 million as of 2024. Here’s how he’s making his money:
Music Sales & Streaming
Peso’s impressive catalog includes four studio albums, two live albums, and 38 singles. His hits are streamed globally, and his music is a fixture on platforms like Spotify and Apple Music. This consistent streaming success has undoubtedly contributed to his wealth.
YouTube Earnings
Peso’s YouTube channel has become a goldmine, with nearly 4 billion views. In fact, in 2023, he became the most-viewed artist on YouTube, surpassing even Taylor Swift and Drake. With earnings estimated at around $251,000 a month, his yearly income from YouTube alone exceeds $3 million.
Concerts and Live Shows
In addition to streaming and sales, Peso Pluma also brings in significant revenue from his live performances. Though exact figures aren’t available, it’s clear that his shows are in high demand, with top-tier ticket prices and sold-out venues around the world.
Double P Records
Beyond music, Peso has ventured into the business side of the industry with his own label, Double P Records. The label, which he co-founded with his manager George Prajin, has already signed several rising Mexican artists, further adding to Peso’s expanding business empire.
Brand Endorsements
Peso’s popularity has also made him a sought-after figure for brand partnerships. He’s teamed up with major companies like Sony for their “For The Music” campaign and has also worked with Logan Paul and KSI on their Prime Hydration brand. These lucrative endorsement deals are another major contributor to his net worth.
Peso Pluma Compared to Other Latin Artists
When you stack Peso Pluma’s net worth against some of Latin music’s heavyweights, it’s clear that he’s doing incredibly well for himself at just 25. For comparison:
- Pitbull: $100 million
- Daddy Yankee: $50 million
- Bad Bunny: $50 million
- J Balvin: $30 million
With a net worth of $20 million, Peso is quickly climbing the ranks and, considering his age and the momentum of his career, his wealth is poised to grow even further.
Controversies and Their Impact
Peso Pluma’s success hasn’t come without its share of controversies. His music, often focused on themes of drug trafficking and cartel culture, has attracted criticism. Songs like “El Belicon,” which gained millions of views in days, show Peso and his collaborators dressed as gang members, which has sparked backlash from many sectors, including Mexican authorities.
In 2023, Peso was forced to cancel a concert in Tijuana after receiving threats from a Mexican cartel, upset by his references to notorious figures like El Chapo. These controversies have led some Mexican states to ban performances of narco-corridos, citing the connection between such music and cartel violence.
Despite these issues, Peso’s popularity only seems to continue to rise, and it’s unclear whether these controversies will hinder his long-term success. As he moves forward in his career, Peso Pluma will likely need to navigate these challenges while keeping his eyes on the prize—his growing fortune.
FAQs:
- What is Peso Pluma’s net worth in 2024? As of 2024, Peso Pluma’s net worth is estimated to be $20 million, reflecting his rapid rise in the Latin music industry.
- How does Peso Pluma make money? Peso Pluma earns money through music sales, streaming platforms like Spotify and Apple Music, YouTube earnings, live performances, his own record label (Double P Records), and brand endorsements.
- How much does Peso Pluma earn from YouTube? Peso Pluma’s YouTube channel generates around $251,000 per month, equating to over $3 million annually due to his popularity and millions of views.
- What are some of Peso Pluma’s biggest hits? Peso Pluma’s viral hits include “El Belicon” and the collaboration with Eslabon Armado on “Ella Baila Sola,” which became the first regional Mexican song to break into the Billboard Hot 100 top 10.
- Has Peso Pluma faced any controversies? Yes, Peso Pluma’s music, which often references cartel culture, has sparked controversy. He faced threats from a Mexican cartel in 2023 and had to cancel a concert in Tijuana.
Facts:
- Peso Pluma’s net worth as of 2024 is estimated at $20 million.
- He became the most-viewed artist on YouTube in 2023, surpassing Taylor Swift and Drake.
- Peso co-founded his own label, Double P Records, which has signed several rising Mexican artists.
- He made history with his hit song “Ella Baila Sola,” which broke into the Billboard Hot 100 top 10.
- Peso Pluma has collaborated with major brands such as Sony and Prime Hydration, contributing to his wealth.
Summary:
Peso Pluma, with an estimated net worth of $20 million in 2024, has rapidly ascended the ranks of Latin music thanks to his innovative approach to corridos tumbados. His success stems from a combination of music sales, streaming income, YouTube earnings, live performances, and brand endorsements. His record-breaking achievements, including surpassing Taylor Swift and Drake in YouTube views, and his venture into the business side with Double P Records, have fueled his growing fortune. Despite controversies surrounding his music’s connection to cartel culture, Peso Pluma continues to rise in popularity and wealth, positioning himself as one of Latin music’s biggest stars.
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